Branding Policy

A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. A trademark does not have to be registered to exist and to be the exclusive property of an entity. Registration simply means that the Trademark Office has acknowledged the trademark and determined that it does not conflict with any other existing trademarks.

At Grace Harris Design we want to encourage people to talk about our brand, to use our brand, and to partner with us, however, it is important that we ensure our trademark is protected. Our trademark gives us the exclusive right to use the term as the name of websites, services, businesses and products. Although those rights are exclusively ours, we are happy to give people permission to use the term under certain circumstances.

The following is a general policy that tells you when you can use the Grace Harris Design name without need of any specific permission from us:

  • You must make clear that you are not Grace Harris Design and that you do not represent Grace Harris Design – a simple disclaimer on your home page is an excellent way of doing that
  • You may not incorporate the Grace Harris Design name or logo into the name or logo of your website, product, business or service.
  • You may use the Grace Harris Design name (but not the Grace Harris Design logo) in descriptions on your website, product, business or service to provide accurate information to the public about the relationship between yourself and us.

As a general rule, third parties may not use the Grace Harris Design Logo (“Logo”). On this page are the limited circumstances under which third parties may use the Grace Harris Design Logo. The Logo must always be used in line with the specifications on this page to identify Grace Harris Design, or Grace Harris Design products, tools or services. Any use that falls outside of these specifications is strictly prohibited.

Third parties may only use the Logo without a license under the following limited circumstances:

1.1 At the bottom of advertising, marketing collateral, or a website that references your connection with Grace Harris Design (for example, the material states that you are an authorized distributor or reseller of Grace Harris Design products) provided that the area in which the Grace Harris Design logo is used includes the corporate logos of two (2) or more software or hardware companies with which you have a similar relationship.

1.2 In an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of Grace Harris Design products, and in such a manner that associates licensed Grace Harris Design software with the Grace Harris Design Corporate logo.

The following guidelines must be followed for all use of the Logo:

2.1 The Logo may not be used in any manner that might imply that any non-Grace Harris Design materials, including but not limited to goods, services, websites, or publications are sponsored, endorsed, licensed by, or affiliated with Grace Harris Design.

2.2 The Logo may not be displayed as a primary or prominent feature on any non-Grace Harris Design materials. Companies using the Logo pursuant to these guidelines must also display in the primary and more prominent position, their own logo(s), business name, product names, or other branding.

2.3 The Logo may not be imitated or used as a design feature in any manner.

2.4 The Logo may not be used in a manner that would disparage Grace Harris Design or its products or services.

2.5 The Logo must be used as provided by Grace Harris Design with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words, artwork, or trademark symbols.

2.6 The Logo may not be animated, morphed, or otherwise distorted in perspective or appearance.

Use only approved Mirata logo artwork:

3.1 The Logo may only appear as shown below. The Logo may never be screened back or broken into multiple colors. The Logo must be built out of the four-color process

3.2 To properly stage the Logo, a minimum clearance between the Logo and other elements must be maintained. The Logo must always be at least 50 pixels in width and the Logo must only appear in a horizontal position.

3.3 The Logo must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols.

3.4 The Logo must never be used to represent the word “Grace Harris Design” in text, including in a headline, product-name logotype, or body copy.

3.5 The Logo must not be incorporated or used in any manner as part of, or in close proximity to another company’s name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks.

3.6 The Logo must never appear with any other symbol or icon; contained within a box, circle, or other shape; or combined with any other name, logo, or icon to create a co-branded logo.

3.7 Neither the Logo nor the Grace Harris Design name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like.

3.8 Non-Grace Harris Design materials should not mimic any Grace Harris Design advertising, product packaging, or website design. Under no circumstances may third parties use, imitate, or play off of the Grace Harris Design corporate taglines:

  • Creative, Collaborative, Conversational
  • Tell Your Story

These taglines are reserved for exclusive use by Grace Harris Design.

Grace Harris Design reserves the right in its sole discretion to terminate or modify permission to display the Logo, and may request that third parties modify or delete any use of the Logo that, in Grace Harris Design’s sole judgment, does not comply with these guidelines, or might otherwise impair Grace Harris Design’s rights in the Logo. Grace Harris Design further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.

By engaging in any Project, Service or Activity with Grace Harris Design you indicate your acceptance of this policy.
Grace Harris Design will review this policy every 5 years.